Thought Leader Thursday – An Interview with Ronnie Ramos of the NCAA
How does the NCAA ensure that fans of college sports across the USA are provided with the content they crave? Well, social media has a massive part to play in this relationship and the man that makes...
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4 Tips to Identifying Your Twitter Audience
Social media experts write about identifying target audience as part of the social media campaign. An important aspect to consider is how your audience may change depending on the social platform....
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4 Metrics to Measure Content Marketing
As social media marketers, there is much discussion around content – producing quality, engaging, compelling content for the purpose of enhancing performance on social media channels. While generating...
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SMSS is Heading to Dallas For Its Second Annual Event
The Social Media Strategies Summit will be coming to Dallas, August 20-21, to be held at Hotel ZaZa. The two-day event features 4 pre-summit workshops and dedicated tracks on Social Media Strategy...
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Is Your Company Feeling Ignored? Here’s One Big Reason You Don’t Make The News
If you’re sharing the same post on every one of your corporate social media channels, you’re doing it wrong. Context and the kind of conversation you’re having really do matter, says Mike Brown,...
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Successful Social Media Marketing Still Centers on Conversation
In light of making another move to clamp down on organic reach, and a Forrester report citing poor engagement numbers on top social sites, many social media marketers are taking a fresh look at how the...
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3 Practical Ways to Scale Your Content Marketing Strategy
Today’s content marketers have proven that distributing valuable, relevant content attracts prospects and moves them through the sales cycle. Once you’ve got the hang of using content marketing for...
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